From the Organizing Committee Chair

Dear Colleagues,

On behalf of the Conference Organizing Committee, we cordially invite you to the 2021 Global Fashion Management Conference (GFMC) at Seoul/ 2021 Korean Scholars of Marketing Science International Conference which will be held virtually November 5-7, 2021.

‘2021 GFMC at Seoul/ 2021 KSMS International Conference’ is a truly global conference since following organizations joined as co-hosts and the partner organizations: Korean Scholars of Marketing Science, Sogang University, ISCTE-IUL Lisbon University Institute, Australian & New Zealand Marketing Academy, Pusan National University, and Changwon National University. This year’s a joint conference combined ‘2021 GFMC at Seoul’ with ‘2021 KSMS International Conference’ will be organized by Global Alliance of Marketing & Management Associations (GAMMA). Seoul is one of the most culturally advanced and exciting cities in the world.

This joint conference will focus on ‘Fashion, Design & Marketing Management in the Digital Environment’ and provide strong contents covering marketing and management in fashion related subjects. A world-renowned, multidisciplinary scholars and business practitioners in fashion and management will gather to present concepts and their analyses. Special joint symposia and sessions will cover hot and current issues of management in fashion and other related areas.

Following sponsoring journals joined this conference to publish their special issues or sections with best papers presented in this joint conference: International Journal of Advertising, Industrial Marketing Management, Asia Pacific Journal of Marketing and Logistics, Journal of Global Fashion Marketing, Spanish Journal of Marketing-ESIC, Journal of Global Scholars of Marketing Science, and Journal of Global Sport Management.

The 2021 GFMC at Seoul/ 2021 KSMS International Conference will provide conference participants with opportunities for discussions and meeting space for various subjects. We welcome your paper submission and active participation in the presentations.

This conference will help you to interact with the latest cutting-edge theories and practices in fashion related areas.

In addition to the conference program, we will try to provide the conference participants with a variety of social and entertaining programs with our 23 years’ history in organizing academic activities even though this conference will be held virtually in the pandemic.

GFMC conference had been held in European fashion hubs such as London (2014), Florence (2015), Vienna (2017), and Paris (2019). 38 KSMS International Conferences had been held in Korea since 1998.

We sincerely look forward to your participation and invaluable contribution at this meaningful joint conference.

With our warmest regards,

Eunju Ko, Ph.D

Organizing Committee Co-Chair 

2021 Global Fashion Management Conference at Seoul/ 

2021 Korean Scholars of Marketing Science International Conference

President of Global Alliance of Marketing & Management Associations

Professor of Fashion Marketing, Yonsei University

Seoul, Republic of Korea