From the Academic Excellence Committee Chair

Dear Colleagues,

Welcome to the 2021 Global Fashion Management Conference at Seoul/ 2021 KSMS International Conference! The conference promises to offer a great experience to attendees from around the world. It is a special pleasure for all of us to interact with leading scholars in fashion management and marketing from many countries.

I would like to thank the organizers and supporters of this conference, including Global Alliance of Marketing & Management Associations, the Korean Scholars of Marketing Science, Sogang University, Australian & New Zealand Marketing Academy, ISCTE-IUL-Lisbon University Institute, New Zealand Asia Institute of the University of Auckland, Pusan National University, Changwon National University, and Korea Economy & Management Development Institute. This group is expected to do an excellent job in conceptualizing and organizing the conference.

The theme of the conference is ‘Fashion, Design & Marketing Management in the Digital Environment’ and a wide array of high-quality research will be presented.

My hope is for everyone who attends to be enriched intellectually by the quality of the research presented and personally by making new friends even though it will be a virtual conference because of the pandemic.

It my pleasure to serve as Academic Excellence Committee Chair of this conference, and I look forward to meeting you!

Charles R. Taylor, Ph.D.

Chair of the Academic Excellence Committee

2021 Global Fashion Management Conference at Seoul/

2021 KSMS International Conference

John A. Murphy Professor of Marketing

Villanova University