CFP: 2021 GFMC/KSMS at Seoul (Nov. 5-7, 2021)

Call for Papers

2021 Global Fashion Management Conference at Seoul /

2021 Korean Scholars of Marketing Science International Conference

Extended Submission Deadline: September 6, 2021

Conference Date: November 5-7, 2021

Early Bird Discount Deadline (-50USD): September 30, 2021

Conference Homepage:

Conference Co-chairs: 

Prof. Sandra Loureiro,ISCTE-Lisbon University Institute and BRU-Business Research Unit

Prof. Jong-Kuk Shin,Pusan National University

Global Relationship Committee Chair: Prof. Roland T. Rust, University of Maryland

Academic Excellence Committee Chair: Prof. Charles R. Taylor, Villanova University

Conference Hosts: 

Korean Scholars of Marketing Science

Sogang University


Global Alliance of Marketing & Management Associations


Australian & New Zealand Marketing Academy

ISCTE-IUL-Lisbon University Institute

New Zealand Asia Institute of the University of Auckland

Pusan National University

Changwon National University

Sungshin Women's University, Campustown Team


Korea Tourism Organization

Seoul Metropolitan Government

Korea Economy & Management Development Institute

National Research Foundation of Korea


  • International Journal of Advertising 
  • Industrial Marketing Management 
  • Asia Pacific Journal of Marketing and Logistics 
  • Journal of Global Fashion Marketing 
  • Journal of Global Sport Management
  • Spanish Journal of Marketing-ESIC
  • Journal of Interactive Advertising


  • Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers
  • MarTech-The Stakeholder-Technology Interface in fashion context
  • Luxury Fashion Consumption in Post Pandemic World
  • Issues and Challenges of Retail Fashion Marketing
  • Consumer decision-making, Brand engagement & Happiness in the fashion context
  • Artificial intelligence and product innovation
  • “Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion
  • Interactive Advertising and Contactless Fashion Experience
  • The Sustainable Call for fashion brands from fast-fashion to Luxury
  • Business Model Innovation and Life Cycle Management in Fashion industry
  • XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society
  • Luxury Consumer Behavior
  • Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications
  • Marketing in the New Normal
  • Retail Management in the Age of Digital Transformation
  • Digital Marketing and Social Media
  • Innovation Marketing
  • The Hope of Neuromarketing
  • Consumer Decision Making in Digitalized Experience
  • AI, Branding, and Advertising in Fashion Marketing
  • New Fashion Marketing & Management in a Post-Pandemic World
  • Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management)
  • Cross-cultural and International Marketing
  • Sustainability in Fashion Management
  • Rethinking business marketing in fashion and luxury supply chains
  • Sustainability and luxury brand in digital marketing communication
  • ESG(Environment, Social, Governance) Marketing & Brand Activism
  • Digital Media and the Global Sport Industry
  • Strategy, Trends & Innovation in Fashion, Beauty and Luxury
  • Digital and technology driven marketing in fashion and beyond
  • Medical & Wellness Tourism
  • Marketing in General
  • Design and Fashion in Marketing
  • Fashion and Film: Stories of Under and Miss – Understanding
  • Ethical Consumption and Marketing in Fashion
  • Digital Luxury Fashion During a Crisis: Boon or Blight 

For More Information:

GAMMA Central Office: