< Social Events & Special Sessions: 2021 GFMC/KSMS >
(In Seoul Time)
November 5, 2021
08:00-09:20
Opening Ceremony & Keynote Speech
- Presided by Tony Garrett (Korea University)
1. Welcome Speeches:
- Eunju Ko (Yonsei University), Organizing Committee Chair
- Jaihak Chung (Sogang University), President of Korean Scholars of Marketing Science
- Sandra Loureiro (ISCTE-Lisbon University Institute and BRU-Business Research Unit), Conference Co-Chair
- Jong-Kuk Shin (Pusan National University), Conference Co-Chair
- Roland T. Rust (University of Maryland), Global Relationship Committee Chair
- Charles R. Taylor (Villanova University), Academic Excellence Committee Chair
2. Keynote Speech:
- Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
09:30-11:00
Editorial Board Meetings & KSMS Board Meeting
1. GAMMA/KSMS Official Journals
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Honglie Liu (Dalian University of Foreign Languages), Managing Editor of Journal of Global Scholars of Marketing Science
- Kihan Kim (Seoul National University), Editor-in-Chief of Journal of Global Sport Management
2. GAMMA/KSMS Board Meeting
- 2023 Global Marketing Conference at Seoul (100% in Real Space)
- 2022 Korean Scholars of Marketing Science International Conference
- Global Strategy in 2022-2023
09:30-12:30
Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop I
Instructors:
- Arch G. Woodside (Boston College)
- Catherine Prentice (Griffith University)
14:30-18:00
Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop II
Instructors:
- Arch G. Woodside (Boston College)
- Catherine Prentice (Griffith University)
14:30-15:30
Metaverse Special session in Fashion Marketing
Fashion Marketing Research in Metaverse
- Hyojo Jung (Yonsei University, South Korea)
- Hoisoo Um (Yonsei University, South Korea)
- Eunju Kong (Yonsei University, South Korea)
18:00-19:00
Conference Reception
- Presided by Tony Garrett (Korea University)
Greetings:
- Eunju Ko (Yonsei University), Organizing Committee Chair
- Jaihak Chung (Sogang University), President of Korean Scholars of Marketing Science
- Sandra Loureiro (ISCTE-Lisbon University Institute and BRU-Business Research Unit), Conference Co-Chair
- Jong-Kuk Shin (Pusan National University), Conference Co-Chair
- Roland T. Rust (University of Maryland), Global Relationship Committee Chair
- Charles R. Taylor (Villanova University), Academic Excellence Committee Chair
- Ulf Ausprung (CEO Han Sung Motor Co. Ltd. Seoul, Korea & Board Member Lei Shing Hong Auto International, Hong Kong), Vice President in Industry Relationship, Global Alliance of Marketing & Management Associations
November 6, 2021
08:00-09:20
Meet the Editors: 2021 GFMC/KSMS
1. Chair: Roland T. Rust (University of Maryland), VP of Publications for EMAC
2. Editors:
- Shrihari (Hari) Sridhar (Texas A&M University), Editor-in-Chief-Elect of Journal of Marketing
- Bernd Schmitt (Columbia University), Editor-in-Chief of Journal of Consumer Research
- Roland T. Rust (University of Maryland), VP of Publications for EMAC, International Journal of Research in Marketing
- C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
- Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
- John Cadogan (Loughborough University), Editor of International Marketing Review
- Ian Phau (Curtin University), Editor of Asia Pacific Journal of Marketing and Logistics
- Giampaolo Viglia (University of Portsmouth), Editor-in-Chief of Psychology & Marketing
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Isaac Cheah (Curtin University), Co-Editor-in-Chief of Journal of Global Scholars of Marketing Science
- Kihan Kim (Seoul National University), Editor-in-Chief of Journal of Global Sport Management
- Youn-Kyung Lydia Kim (University of Tennessee), Editor of Clothing and Textiles Research Journal
- Hooshang M. Beheshti (Radford University), Editor-in-Chief of Journal of Promotion Management
- Justin Paul (University of Puerto Rico), Editor-in-Chief of International Journal of Consumer Studies
- Carlos Flavián (University of Zaragoza), Editor-in-Chief of Spanish Journal of Marketing- ESIC
16:30-17:00
Award Ceremony
- Best Conference Paper Award
- Best Track Chair Award
- Best Reviewer Award
- Excellent Service Award
2021 GFMC/KSMS Conference Homepage:
- https://2021gfmc.imweb.me/index
2021 GFMC/KSMS Conference Program:
- https://easychair.org/smart-program/2021GFMCKSMS/
For More Information
Central Office
Global Alliance of Marketing & Management Associations
Korean Scholars of Marketing Science
Changwon National University
e-mail: gammacentraloffice@gmail.com
Journal of Global Scholars of Marketing Science (JGSMS)
Journal of Global Fashion Marketing (JGFM)
Journal of Global Sport Management (JGSM)
Global Marketing Conference (GMC)
Global Fashion Management Conference (GFMC)
< Social Events & Special Sessions: 2021 GFMC/KSMS >
(In Seoul Time)
November 5, 2021
08:00-09:20
Opening Ceremony & Keynote Speech
- Presided by Tony Garrett (Korea University)
1. Welcome Speeches:
- Eunju Ko (Yonsei University), Organizing Committee Chair
- Jaihak Chung (Sogang University), President of Korean Scholars of Marketing Science
- Sandra Loureiro (ISCTE-Lisbon University Institute and BRU-Business Research Unit), Conference Co-Chair
- Jong-Kuk Shin (Pusan National University), Conference Co-Chair
- Roland T. Rust (University of Maryland), Global Relationship Committee Chair
- Charles R. Taylor (Villanova University), Academic Excellence Committee Chair
2. Keynote Speech:
- Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
09:30-11:00
Editorial Board Meetings & KSMS Board Meeting
1. GAMMA/KSMS Official Journals
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Honglie Liu (Dalian University of Foreign Languages), Managing Editor of Journal of Global Scholars of Marketing Science
- Kihan Kim (Seoul National University), Editor-in-Chief of Journal of Global Sport Management
2. GAMMA/KSMS Board Meeting
- 2023 Global Marketing Conference at Seoul (100% in Real Space)
- 2022 Korean Scholars of Marketing Science International Conference
- Global Strategy in 2022-2023
09:30-12:30
Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop I
Instructors:
- Arch G. Woodside (Boston College)
- Catherine Prentice (Griffith University)
14:30-18:00
Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop II
Instructors:
- Arch G. Woodside (Boston College)
- Catherine Prentice (Griffith University)
14:30-15:30
Metaverse Special session in Fashion Marketing
Fashion Marketing Research in Metaverse
- Hyojo Jung (Yonsei University, South Korea)
- Hoisoo Um (Yonsei University, South Korea)
- Eunju Kong (Yonsei University, South Korea)
18:00-19:00
Conference Reception
- Presided by Tony Garrett (Korea University)
Greetings:
- Eunju Ko (Yonsei University), Organizing Committee Chair
- Jaihak Chung (Sogang University), President of Korean Scholars of Marketing Science
- Sandra Loureiro (ISCTE-Lisbon University Institute and BRU-Business Research Unit), Conference Co-Chair
- Jong-Kuk Shin (Pusan National University), Conference Co-Chair
- Roland T. Rust (University of Maryland), Global Relationship Committee Chair
- Charles R. Taylor (Villanova University), Academic Excellence Committee Chair
- Ulf Ausprung (CEO Han Sung Motor Co. Ltd. Seoul, Korea & Board Member Lei Shing Hong Auto International, Hong Kong), Vice President in Industry Relationship, Global Alliance of Marketing & Management Associations
November 6, 2021
08:00-09:20
Meet the Editors: 2021 GFMC/KSMS
1. Chair: Roland T. Rust (University of Maryland), VP of Publications for EMAC
2. Editors:
- Shrihari (Hari) Sridhar (Texas A&M University), Editor-in-Chief-Elect of Journal of Marketing
- Bernd Schmitt (Columbia University), Editor-in-Chief of Journal of Consumer Research
- Roland T. Rust (University of Maryland), VP of Publications for EMAC, International Journal of Research in Marketing
- C. Anthony Di Benedetto (Temple University), Co-Editor-in-Chief of Industrial Marketing Management
- Charles R. Taylor (Villanova University), Editor of International Journal of Advertising
- John Cadogan (Loughborough University), Editor of International Marketing Review
- Ian Phau (Curtin University), Editor of Asia Pacific Journal of Marketing and Logistics
- Giampaolo Viglia (University of Portsmouth), Editor-in-Chief of Psychology & Marketing
- Eunju Ko (Yonsei University), Editor-in-Chief of Journal of Global Fashion Marketing
- Isaac Cheah (Curtin University), Co-Editor-in-Chief of Journal of Global Scholars of Marketing Science
- Kihan Kim (Seoul National University), Editor-in-Chief of Journal of Global Sport Management
- Youn-Kyung Lydia Kim (University of Tennessee), Editor of Clothing and Textiles Research Journal
- Hooshang M. Beheshti (Radford University), Editor-in-Chief of Journal of Promotion Management
- Justin Paul (University of Puerto Rico), Editor-in-Chief of International Journal of Consumer Studies
- Carlos Flavián (University of Zaragoza), Editor-in-Chief of Spanish Journal of Marketing- ESIC
16:30-17:00
Award Ceremony
- Best Conference Paper Award
- Best Track Chair Award
- Best Reviewer Award
- Excellent Service Award
2021 GFMC/KSMS Conference Homepage:
- https://2021gfmc.imweb.me/index
2021 GFMC/KSMS Conference Program:
- https://easychair.org/smart-program/2021GFMCKSMS/
For More Information
Central Office
Global Alliance of Marketing & Management Associations
Korean Scholars of Marketing Science
Changwon National University
e-mail: gammacentraloffice@gmail.com
Journal of Global Scholars of Marketing Science (JGSMS)
Journal of Global Fashion Marketing (JGFM)
Journal of Global Sport Management (JGSM)
Global Marketing Conference (GMC)
Global Fashion Management Conference (GFMC)