Call for Papers:
Spanish Journal of Marketing – ESIC Special Issue
“XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society”
Extended submission deadline of extended abstract: September 6, 2021
Guest Editor:
Sandra Loureiro (ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit)
The Spanish Journal of Marketing – ESIC will publish a special issue on ‘XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society’ with selected papers presented in the ‘XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society’ track of ‘2021 Global Fashion Management at Seoul / 2021 KSMS International Conference (Virtual Conference, Nov. 5-7, 2021)’.
The increasing impact of new technologies (e.g., Virtual Reality, Augmented Reality, big data, machine learning, robotics) on businesses and consumers create challenges that need full attention from both academics and practitioners (Flavián et al., 2019; Loureiro et al., 2019; 2020a; 2020b; Japutra et al, 2020). Without a doubt, the crisis caused by the Covid-19 pandemic has stimulated the implementation and use of real-and-virtual combined environments as well as changing nature of human-machine interactions. Several developments including the forced physical contact lessness between coworkers, vendors, and ultimately consumers, have pressed companies to implement innovative tactics, which provide an acceleration to the digital transformation (Kudyba, 2020). This special issue will consider articles that deal with the use of VR, AR and AI technologies in the service sector, where fashion industry and fashion retailing have assisted dramatical transformations.
Submission information
1. Extended Abstract Submission to ‘2021 GFMC at Seoul / 2021 KSMS International Conference’: Authors should submit their extended abstracts (Not exceeding 5 pages (single spaced) or 20 pages for full papers in double space through the conference submission system which will be open very soon. Submission will be double-blind reviewed. Please do not include any author information in the submission file.
Manuscript Submission Guidelines: 2021 Global Fashion Management Conference at Seoul and Reference Style of GAMMA Journals and Proceedings: https://2021gfmc.imweb.me/index
2. Full Paper Submission to Spanish Journal of Marketing - ESCI:
The guest editor will notify to the authors whose papers are selected for this special issue when to submit their full paper to the Spanish Journal of Marketing.
Submission through the submission system of the Spanish Journal of Marketing - ESIC homepage
(https://www.emeraldgrouppublishing.com/journal/sjme)
For More Information:
Guest Editor of this Spanish Journal of Marketing - ESIC special issue:
Prof. Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.
Spanish Journal of Marketing: https://www.emeraldgrouppublishing.com/journal/sjme
2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference: https://2021gfmc.imweb.me/index
References:
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560.
Japutra, A., Bilro, R. G., & Loureiro, S. M. C. (2020). Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society. In Managerial Challenges and Social Impacts of Virtual and Augmented Reality (pp. 252-265). IGI Global.
Kudyba, S. (2020) COVID-19 and the acceleration of digital transformation and the future of work, Information Systems Management, 37(4), 284-287.
Loureiro, S.M.C., Guerreiro, J., & Tussyadiah, I. (2020a). Artificial Intelligence in Business: State of the Art and Future Research Agenda. Journal of business research doi: 10.1016/j.jbusres.2020.11.001
Loureiro, S.M.C., Guerreiro, J., Eloy, S., Langaro, D., & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: A text mining-based review, Journal of Business Research, 100, 514-530 doi:10.1016/j.jbusres.2018.10.055
Loureiro, S.M.C., Sarmento, E.M., & Rosário, E.M. (2020b). Incorporating VR, AR and Related Technologies in Tourism Industry: State of the Art. In S.M.C. Loureiro (Ed.) Managerial Challenges and Social Impacts of Virtual and Augmented Reality (pp. 211-233) (chapter 13). Hershey, PA: IGI Global doi: 10.4018/978-1-7998-2874-7.ch013
Call for Papers:
Spanish Journal of Marketing – ESIC Special Issue
“XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society”
Extended submission deadline of extended abstract: September 6, 2021
Guest Editor:
Sandra Loureiro (ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit)
The Spanish Journal of Marketing – ESIC will publish a special issue on ‘XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society’ with selected papers presented in the ‘XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society’ track of ‘2021 Global Fashion Management at Seoul / 2021 KSMS International Conference (Virtual Conference, Nov. 5-7, 2021)’.
The increasing impact of new technologies (e.g., Virtual Reality, Augmented Reality, big data, machine learning, robotics) on businesses and consumers create challenges that need full attention from both academics and practitioners (Flavián et al., 2019; Loureiro et al., 2019; 2020a; 2020b; Japutra et al, 2020). Without a doubt, the crisis caused by the Covid-19 pandemic has stimulated the implementation and use of real-and-virtual combined environments as well as changing nature of human-machine interactions. Several developments including the forced physical contact lessness between coworkers, vendors, and ultimately consumers, have pressed companies to implement innovative tactics, which provide an acceleration to the digital transformation (Kudyba, 2020). This special issue will consider articles that deal with the use of VR, AR and AI technologies in the service sector, where fashion industry and fashion retailing have assisted dramatical transformations.
Submission information
1. Extended Abstract Submission to ‘2021 GFMC at Seoul / 2021 KSMS International Conference’: Authors should submit their extended abstracts (Not exceeding 5 pages (single spaced) or 20 pages for full papers in double space through the conference submission system which will be open very soon. Submission will be double-blind reviewed. Please do not include any author information in the submission file.
Manuscript Submission Guidelines: 2021 Global Fashion Management Conference at Seoul and Reference Style of GAMMA Journals and Proceedings: https://2021gfmc.imweb.me/index
2. Full Paper Submission to Spanish Journal of Marketing - ESCI:
The guest editor will notify to the authors whose papers are selected for this special issue when to submit their full paper to the Spanish Journal of Marketing.
Submission through the submission system of the Spanish Journal of Marketing - ESIC homepage
(https://www.emeraldgrouppublishing.com/journal/sjme)
For More Information:
Guest Editor of this Spanish Journal of Marketing - ESIC special issue:
Prof. Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.
Spanish Journal of Marketing: https://www.emeraldgrouppublishing.com/journal/sjme
2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference: https://2021gfmc.imweb.me/index
References:
Flavián, C., Ibáñez-Sánchez, S., & Orús, C. (2019). The impact of virtual, augmented and mixed reality technologies on the customer experience. Journal of Business Research, 100, 547-560.
Japutra, A., Bilro, R. G., & Loureiro, S. M. C. (2020). Beyond Virtual and Augmented Reality: AI-Assisted Mixed Reality and Its Impacts on Society. In Managerial Challenges and Social Impacts of Virtual and Augmented Reality (pp. 252-265). IGI Global.
Kudyba, S. (2020) COVID-19 and the acceleration of digital transformation and the future of work, Information Systems Management, 37(4), 284-287.
Loureiro, S.M.C., Guerreiro, J., & Tussyadiah, I. (2020a). Artificial Intelligence in Business: State of the Art and Future Research Agenda. Journal of business research doi: 10.1016/j.jbusres.2020.11.001
Loureiro, S.M.C., Guerreiro, J., Eloy, S., Langaro, D., & Panchapakesan, P. (2019). Understanding the use of Virtual Reality in Marketing: A text mining-based review, Journal of Business Research, 100, 514-530 doi:10.1016/j.jbusres.2018.10.055
Loureiro, S.M.C., Sarmento, E.M., & Rosário, E.M. (2020b). Incorporating VR, AR and Related Technologies in Tourism Industry: State of the Art. In S.M.C. Loureiro (Ed.) Managerial Challenges and Social Impacts of Virtual and Augmented Reality (pp. 211-233) (chapter 13). Hershey, PA: IGI Global doi: 10.4018/978-1-7998-2874-7.ch013