2021 Global Fashion Management Conference at Seoul /

 2021 Korean Scholars of Marketing Science International Conference

Fashion, Design & Marketing Management in the Digital Environment


Submission Deadline: August 27, 2021

Conference Date: November 5-7, 2021

Virtual Conference

 

Venue:  Seoul, Republic of Korea

Conference Homepage:  https //2021gfmc.imweb.me

 

Hosts

Korean Scholars of Marketing Science

Sogang University


Organizer

Global Alliance of Marketing & Management Associations


Partners

Australian & New Zealand Marketing Academy

ISCTE-IUL-Lisbon University Institute

New Zealand Asia Institute of the University of Auckland

Pusan National University

Changwon National University

Korea Economy & Management Development Institute


Conference Co-Chairs

Prof. Sandra Loureiro, Marketing, Operations and General Management Department, ISCTE-Lisbon University Institute and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400 Fax: +351 21 796 47 10.

Prof. Jong-Kuk Shin, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576.


Global Relationship Committee Chair:

Prof. Roland T. Rust, Distinguished Professor and David Bruce Smith Chair in Marketing, University of Maryland, USA, Ex-Editor of the International Journal of Research in Marketing.


Academic Excellence Committee Chair:

Prof. Charles R. Taylor, John A. Murphy Professor, Dept. of Marketing, Villanova University, USA, Editor of International Journal of Advertising.


1. PUBLICATION OPPORTUNITIES OF SPONSORING JOURNALS

 

INTERNATIONAL JOURNAL OF ADVERTISING 

International Journal of Advertising will publish a special issue on ‘Conspicuous and Inconspicuous Consumption of Luxury Goods in a Digital World: Implications for Advertisers’ with best papers presented at IJA special track called ‘Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers’ in ‘2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference’. Guest Editors: Prof. Aniruddha Pangarkar, University of Wisconsin-Green Bay pangarka@uwgb.edu, Prof. Paurav Shukla, University of Southampton,  P.V.Shukla@soton.ac.uk, and Prof. Eunju Ko, Yonsei University, ejko@yonsei.ac.kr.


INDUSTRIAL MARKETING MANAGEMENT

Selected papers from the submissions to ‘Global Business-to-Business Culture & Fashion Markets’ track of ‘2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference’ will be considered for possible publication in a regular issue of Industrial Marketing Management. Track Chair: Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147.


ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS

ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS (SSCI) will publish a special issue on ‘Luxury fashion consumption in post pandemic world’ with the selected papers presented in the track called ‘Luxury fashion consumption in post pandemic world’ of ‘2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference’. Please submit your extended abstract to the chair of this track. Guest Editor: Prof. Kyung Hoon Kim (Changwon National University), gammaksms@gmail.com, Dr. Anwar Sadat Shimul (Curtin University), m.shimul@curtin.edu.au.


JOURNAL OF GLOBAL FASHION MARKETING

Journal of Global Fashion Marketing will publish a special issue on ‘New Fashion Marketing & Management in a Post-Pandemic World’ with the selected papers presented in any track related to ‘New Fashion Marketing & Management in a Post-Pandemic World’ of ‘2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference’. Please submit your extended abstract to any track related to ‘New Fashion Marketing & Management in a Post-Pandemic World’ and express your intention to publish in this JGFM special issue to both chairs of this track. Guest Editors: Prof. Hye-Young Kim (University of Minnesota, Twin Cities) hykim@umn.edu, Prof. Sanga Song, School of Business & Economics, Indiana University East, Richmond, IN 47374, USA, ss103@iu.edu, Tel: +1 765 973 8436.


SPANISH JOURNAL OF MARKETING-ESIC

SPANISH JOURNAL OF MARKETING-ESIC will publish a special issue on ‘XR and AI: mixed reality and machine intelligence in marketing and society’ with the selected papers presented in the track called ‘XR and AI: mixed reality and machine intelligence in marketing and society’ of ‘2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference’. Please submit your extended abstract to the chair of this track. Track Chair & Guest Editor: Prof. Sandra Loureiro ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.


JOURNAL OF INTERACTIVE ADVERTISING

Journal of Interactive Advertising will publish a special section on ‘Interactive Advertising and Contactless Fashion Experience’ with the selected papers presented in ‘Interactive Advertising and Contactless Fashion Experience’ track of ‘2021 GFMC at Seoul / 2021 KSMS International Conference’. Editor-in-Chief: Prof. Jooyoung Kim (University of Georgia), jykim@uga.edu


JOURNAL OF GLOBAL SCHOLARS OF MARKETING SCIENCE

Selected papers from the submissions to ‘Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications’ track of ‘2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference’ will be considered for possible publication in a regular issue of Journal of Global Scholars of Marketing Science. Track Chair: Prof. Isaac Cheah, Curtin University, Kent Street, Bentley, Perth, Western Australia 6102, Australia, Email: Isaac.Cheah@cbs.curtin.edu.au, Tel: +61-8-9266-2853.


2. Joint Symposia


2021 ANZMAC-GAMMA JOINT SYMPOSIUM

The Australian & New Zealand Marketing Academy (ANZMAC) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2021 ANZMAC-GAMMA Joint Symposium in ‘2021 GFMC at Seoul/ 2021 KSMS International Conference’. Please submit your paper to the Symposium Co-Chairs: Prof. Ian Phau, School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014, Fax: +61-8-9266-3937. Prof. Tony Garrett, Korea University Business School, #616 LG-POSCO Building, Anam-Dong, Seongbuk-Gu, Seoul 136-701, Republic of Korea, tgarrett@korea.ac.kr, Tel: +82-2-3290-2833.


2021 NZAI-GAMMA JOINT SYMPOSIM

New Zealand Asia Institute of the University of Auckland (NZAI) and Global Alliance of Marketing & Management Associations (GAMMA) will jointly hold the 2021 NZAI-GAMMA Joint Symposium on ‘Consumer Behavior in Asia’ in ‘2021 GFMC at Seoul/ 2021 KSMS International Conference’. Please submit your paper to the Symposium Chair: Prof. Yuri Seo, The University of Auckland Business School, 12 Grafton Rd, Auckland New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-373-7599.


2021 SIMktg-GAMMA JOINT SYMPOSIUM

2021 SIMktg-GAMMA Joint Symposium on Customer-Brand Relationships. New Theoretical Boundaries, Research Methodology Advances, Relevant Empirical Findings: Prof. Gaetano Aiello, Department of Economics and Management, University of Florence, Via delle Pandette 9 – Italy 50127 Firenze, gaetano.aiello@unifi.it, Tel. +39-055-2759726. Prof. Raffaele Donvito, Department of Economics and Management, University of Florence, Via delle Pandette 9 – Italy 50127 Firenze, raffaele.donvito@unifi.it,Tel. +39-055-2759679.


3. MEET THE EDITORS


Roland T. Rust (Ex-Editor of International Journal of Research in Marketing), Distinguished Professor and David Bruce Chair in Marketing, Robert H. Smith School of Business, University of Maryland, USA.

C. Anthony Di Benedetto (Editor-in-Chief of Industrial Marketing Management), Fox School of Business, Temple University, 1801 Liacouras Walk, Philadelphia, PA 19122-6083, USA.

Charles R. Taylor (Editor of International Journal of Advertising), John A. Murphy Professor of Marketing, College of Commerce and Finance, Villanova University, USA.

John Cadogan (Editor of International Marketing Review), School of Business and Economics, Loughborough University, Leicestershire, UK.

Eunju Ko (Editor-in-Chief of Journal of Global Fashion Marketing), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea.

Ian Phau (Editor of Asia Pacific Journal of Marketing and Logistics), School of Marketing, Curtin Business School, GPO Box U1987, Perth WA, Australia 6845, ian.phau@cbs.curtin.edu.au, Tel: +61-8-9266-4014.

Kihan Kim (Editor-in-Chief of Journal of Global Sport Management), Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792.

Giampaolo Viglia (Editor-in-Chief of Psychology & Marketing), University of Portsmouth Portsmouth, UK. giampaolo.viglia@port.ac.uk

Justin Paul (Editor-in-Chief of International Journal of Consumer Studies), University of Puerto Rico, San Juan, Puerto Rico, USA

Carlos Flavián (Editor-in-Chief of Spanish Journal of Marketing- ESIC), University of Zaragoza, Spain. cflavian@unizar.es, Tel: +34-976-762-719.

Hooshang M. Beheshti (Editor-in-Chief of Journal of Promotion Management), Department of Management, Davis College of Business and Economics, Radford University, 01 East Main St., Radford, Virginia 24142, USA, hbehesht@radford.edu, Tel: 540-831-5380.

Youn-Kyung Lydia Kim (Editor of Clothing and Textiles Research Journal), Department of Retail, Hospitality, and Tourism Management, University of Tennessee, Knoxville, USA, ykim13@utk.edu, Tel: +1-865-974-1025.


4. AWARDS


GAMMA GLOBAL MARKETER OF THE YEAR AWARD 2021

Eminent marketing practitioner(s) will be recommended for ‘GAMMA Global Marketer of the Year Award 2021’ who made significant contribution to the advancement of marketing practice.


GAMMA GLOBAL SCHOLAR OF THE YEAR AWARD 2021

Scholar(s) who made significant contribution to the body of knowledge in marketing and management will be recommended for ‘GAMMA Global Scholar of the Year Award 2021’.


 

5. WORKSHOP

 

Learning fuzzy-set Qualitative Comparative Analysis (fsQCA) for Beginners - Hands-on Workshop: Instructor: Prof. Arch G. Woodside, (Editor of Journal of Global Scholars of Marketing Science) Professor of Marketing, Curtin University, Perth, Australia. arch.woodside@curtin.edu.au.

 

6. PROGRAM TRACKS & TRACK CHAIRS


Conspicuous and Inconspicuous Consumption of Luxury Good in a Digital World: Implications for Advertisers: Prof. Aniruddha Pangarkar, University of Wisconsin-Green Bay, pangarka@uwgb.edu, Prof. Paurav Shukla, University of Southampton, P.V.Shukla@soton.ac.uk, and Prof. Eunju Ko, Yonsei University, ejko@yonsei.ac.kr.


MarTech-The Stakeholder-Technology Interface in fashion context: Prof. Sandra Loureiro (sandramloureiro@netcabo.pt) and Prof. Ricardo G. Bilro (ricardo.bilro@iscte-iul.pt) ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.


Luxury Fashion Consumption in Post Pandemic World: Dr. Anwar Sadat Shimul, School of Management and Marketing, Curtin University,  Bentley, Western Australia, 6102, Australia, m.shimul@curtin.edu.au, Tel: +61 8 9266 7752.


Issues and Challenges of Retail Fashion Marketing: Prof. Susana Marques (Susana.marques@iscte-iul.pt) and Prof. Pedro Dionisio (pedro.dionisio@iscte-iul.pt) ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.

 

Consumer decision-making, Brand engagement & Happiness in the fashion context: Prof. Catarina Marques (catarina.marques@iscte-iul.pt) and Prof. Conceição Santos (maria.santos@iscte-iul.pt) ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.


Artificial intelligence and product innovation: Prof. Hao Zhang, Department of Marketing, Northeastern University, No. 195, Chuangxin Road, Shenyang, China. E-mail: zhanghao0908@yahoo.com, Tele: 86+24-8365 6416. Prof. Xiaoning Liang, Trinity Business School, Trinity College Dublin, the University of Dublin,  Dublin 2, Ireland. E-mail: xiaoning.liang@tcd.ie, Tel: +353-1-896 8224.


“Is Less ‘more’ in fashion?” Deconsumption, circular economy, sustainability and the future of global fashion. Prof. Benjamin G. Voyer, ESCP Business School, 527 Finchley Road, London NW3 7BG, UK. bvoyer@escp.eu, Tel: +447946929584


Interactive Advertising and Contactless Fashion Experience: Prof. Jooyoung Kim, Department of Advertising & Public Relations, University of Georgia, Athens, GA 30602, USA, jykim@uga.edu, Tel: +1-706-542-1190.


The Sustainable Call for fashion brands from fast-fashion to Luxury:Prof. Serena Rovai, Marketing Department, EXCELIA Business School (Former La Rochelle Business School) ,102, Rue de Coureilles, La Rochelle, France. rovais@esc-larochelle.fr. Tel:+33623353982.


Business Model Innovation and Life Cycle Management in Fashion industry: Prof. Jaesu Kim, College of Business, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, 641-773, Republic of Korea, kjsint@nate.com, Tel: +82 -55-213-3346.


XR and AI: Mixed Reality and Machine Intelligence in Marketing and Society: Prof. Sandra Loureiro, ISCTE-Instituto Universitário de Lisboa and BRU-Business Research Unit, Av. Forcas Armadas 1649-026 Lisbon, Portugal, sandramloureiro@netcabo.pt, Tel. +351 217 903 004/5; +351 217 903 000 - ext: 291400.


Luxury Consumer Behaviour: Prof. Yuri Seo, The University of Auckland Business School, 12 Grafton Rd, Auckland New Zealand, y.seo@auckland.ac.nz, Tel: +64-9-373-7599. Prof. Felix Septianto, The University of Queensland Business School, Colin Clark, 39 Blair Dr, St Lucia QLD 4067, Australia, f.septianto@uq.edu.au, Tel. +61 7 3346 8100


Causes and Consequences of Fake News, Misinformation and Disinformation: Perspectives from Fashion Marketing and Brand Communications: Prof. Isaac Cheah, Curtin University, Kent Street, Bentley, Perth, Western Australia 6102, Australia, Email: Isaac.Cheah@cbs.curtin.edu.au, Tel: +61-8-9266-2853.


Marketing in the New Normal: Prof. Jeonghye Choi, School of Business, Yonsei University, Seodaemungo, Seoul, Republic of Korea, jeonghye@yonsei.ac.kr, Tel: +82-2-2123-6575.


Retail Management in the Age of Digital Transformation: Prof. Sang-Lin Han, School of Business, Hanyaxxng University, Seoul 04763, Republic of Korea, slhan@hanyang.ac.kr, Tel:+82-10-4104-5700.


Digital Marketing and Social Media: Prof. Sue Ryung Chang, Marketing Area, School of Business, Yonsei University, 50 Yonsei-ro, Seodaemun-gu, Seoul, 03722, Republic of Korea, suechang@yonsei.ac.kr, Tel: +82-2-2123-2499.


Innovation Marketing: Prof. Junyean Moon, Dept. of Business Administration, Hanyang University, ERICA Campus, 1271 Sa-Dong, Sangnok-Gu, Ansan,Gyeonggi-Do, 426-791, Republic of Korea, jmoon@hanyang.ac.kr, Tel: +82 31-400-5653.


The Hope of Neuromarketing: Prof. Eun-Ju Lee, Business School, Sungkyunkwan University, 25-2 Sungkyunkwan-ro, Myeongnyun 3(sam)ga, Jongno-gu, Seoul, Republic of Korea, elee9@skku.edu.


Consumer Decision Making in Digitalized Experience: Prof. Dong Mo Koo, School of Business Administration, Kyungpook National University, 80 Daehak-Ro, Buk-Gu, Daegu 41566, Republic of Korea,     r, Tel: +82-53-950-7412. Dr. Joonheui Bae, School of Business Administration, Kyungpook National University, 80 Daehak-Ro, Buk-Gu, Daegu 41566, Republic of Korea, regina721@knu.ac.kr, Tel: +82-53-950-7403.


AI, Branding, and Advertising in Fashion Marketing: Prof. Hyokjin Kwak, Indian Institute of Management Ahmedabad, B-14, New Faculty Wing, Heritage Campus, Ahmedabad, Gujarat 380015, India, hkwk@iima.ac, Tel: +91 (79) 7152 7914. Please email your submission to Ms. Hena Nair at henan@iima.ac.in along with the subject line, "Manuscript Submission for 2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference," Tel: +91 79 7152 7914.


New Fashion Marketing & Management in a Post-Pandemic World: Prof. Hye-Young Kim, Department of Design, Housing, and Apparel,College of Design,University of Minnesota,240 McNeal Hall,1985 Buford Ave.,St. Paul, MN 55108-6136, hykim@umn.edu,+Tel: 612-624-4904. Prof. Sanga Song, School of Business & Economics, Indiana University East, Richmond, IN 47374, USA, ss103@iu.edu, Tel: +1 765 973 8436


Global Business-to-Business Culture & Fashion Markets (for a regular issue of Industrial Marketing Management): Prof. C. Anthony Di Benedetto, Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony..dibenedetto@@temple.edu, Tel: +1-215-204-8147.


Cross-cultural and International Marketing: Prof. John Cadogan, School of Business and Economics, Loughborough University,   , Tel: +44-1509-228846. Prof. Nina Michaelidou, School of Business and Economics, Loughborough University, Loughborough, LE11 3TU, N.Michaelidou@lboro.ac.uk, TEL: +44 (0)1509 222435, UK.


Sustainability in Fashion Management: Prof. Dr. Ralf Schellhase, Darmstadt Business School, University of Applied Sciences Darmstadt, Haardtring 100, 64295 Darmstadt, Germany, ralf.schellhase@h-da.de, Tel: +49-174-1699491.


Rethinking business marketing in fashion and luxury supply chains:Prof. Simone Guercini, Dept. of Economics and Management, University of Florence, Via delle Pandette 9, 50127, Florence, simone.guercini@unifi.it,Tel: +39 055 2759704.


Sustainability and luxury brand in digital marketing communication: Prof. Yung Kyun Choi, Dept. of Advertising & P.R., Dongguk University, 26, Pil-dong 3-ga, Jung-gu, Seoul, 100-715, Republic of Korea, choiyung@dongguk.edu, Tel: +82-2-2260-3817.


ESG(Environment, Social, Governance) Marketing & Brand Activism: Prof. Sang-Hoon Kim, Graduate School of Business, Seoul National University, 1 Gwanak-ro, Gwanak-gu, Seoul 08826, Republic of Korea, profkim@snu.ac.kr, Tel: +82-2-880-6901.


BRAND STORYTELLING IN FASHION: Prof. Maria Kniazeva, Professor of Marketing, School of Business Administration, University of San Diego, 5998 Alcala Park, San Diego, CA 92110-2492, USA, kniazeva@sandiego.edu, Tel: +1-619-260-7837.


Digital Media and the Global Sport Industry: Prof. Kihan Kim, Professor of Sport Management, Seoul National University, Korea, kihan@snu.ac.kr, Tel: +82-2-880-7792.


Strategy, Trends & Innovation in Fashion, Beauty and Luxury: Prof Ivan Coste-Manière, SKEMA Business School, 60 rue Dostoïevski, CS 30085 06902 Sophia Antipolis, France, ivan.costemaniere@skema.edu, Tel: +33 (0)4 93 44 15, Fax: +33 (0)4 93 65 45 24. Dr. Fabio Duma, Head Competence Team Luxury Management, Department International Business, School of Management and Law, Zurich University of Applied Sciences (ZHAW), Theaterstrasse 17 / Office ST 02.01, P.O. Box, 8401 Winterthur, Switzerland, fabio.duma@zhaw.ch, Tel: +41 58 934 76 31.


Digital and technology driven marketing in fashion and beyond: Prof. Juran Kim, Dept. of Business Administration, Jeonju University, Cheonjam-ro 303, Jeonju, Republic of Korea, jrkim@jj.ac.kr, Tel: +82-63-220-2972.


Medical & Wellness Tourism:Prof. Ki Nam Jin, Dept. of Health Administration, College of Health Sciences, Yonsei University, 234 Maeji-ri, Heungup-myun, Wounju-si, Gangwon-do 220-710, Republic of Korea, jinkn@yonsei.ac.kr, Tel: +82-33-760-2439.


Marketing in General: Dr. Miok Oh, Division of Business Administration, Pusan National University, 30 Jangjeon-Dong, Geumjeong-Gu, Busan 609-735, Republic of Korea, shinjk@pusan.ac.kr, Tel: +82 51 510 2576.


Design and Fashion in Marketing: Prof. Hakil Moon, Department of Marketing, College of Business, Eastern Michigan University, Ypsilanti, MI 48197, USA, E-mail: hmoon3@emich.edu, TEL: +1-734- 487-3323


7. 2020 GAMMA DOCTORAL COLLOQUIUM

 

GAMMA in collaboration with ISCTE-IUL-Lisbon University Institute, Sogang University and Korean Scholars of Marketing Scholars will organize '2021 GAMMA Doctoral Colloquium' on ‘Fashion, Design & Marketing Management in the Digital Environment’ for doctoral students in marketing and management in fashion related areas. The colloquium will be held virtually Nov. 5, 2021. The colloquium provides outstanding doctoral students who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing and management in global fashion disciplines. All topics and methodological approaches within the broad field of fashion marketing and management will be considered. Students will discuss their research with their fellow students and with track advisers, who are renowned experts in the field. All participants will receive a certificate of attendance. Co-Chairs: Prof. John W. Cadogan, the Editor-in-Chief of International Marketing Review, School of Business and Economics, Loughborough University, Ashby Road, Loughborough, Leciestershire LE11 3TU, United Kingdom, j.w.cadogan@lboro.ac.uk, Tel: +44 (0) 1509 228846. Prof. C. Anthony Di Benedetto, Editor of Industrial Marketing Management and Marketing and Senior Washburn Research Fellow, Fox School of Business and Management, Temple University 523, Alter Hall (006-09), 1801, Liacouras Walk, Philadelphia, PA 19122 USA, anthony.dibenedetto@temple.edu, Tel: +1-215-204-8147, Fax: +1-215-204-6237.


8. SUBMISSION GUIDELINES


The 2021 Global Fashion Management Conference at Seoul / 2021 KSMS International Conference will have the electronic submission system for submitting manuscripts. Electronic submission should be sent to the appropriate track chair in the preferred track through our submission system. A word document containing the manuscript should be sent to a proper track chair by our submission system. Please be sure to include complete contact information for the contact person. An e-mail response will be sent to the contact author once the manuscript has been received in a readable format by the track chair. All communications will then occur electronically.


Submission System of ‘2021 GFMC at Seoul / 2021 KSMS International Conference’ will be announced  very soon.


Manuscripts must follow GAMMA Conference and Symposium Guidelines for Submission and Reference Style of GAMMA (https://2021gfmc.imweb.me/35/?q=YToyOntzOjEyOiJrZXl3b3JkX3R5cGUiO3M6MzoiYWxsIjtzOjQ6InBhZ2UiO2k6Mjt9&bmode=view&idx=6057570&t=board). Manuscripts should not exceed 5 pages (single spaced) for abstracts or 20 pages for full papers in double space. One-page special session and panel proposals should be sent directly to the appropriate track chair. Submissions will be double-blind reviewed. Please do not identify any authors in the text of the manuscript.


Submission of a manuscript for review indicates that it or a similar version has not been previously published or is not under simultaneous review elsewhere. At least one author must be a member in good standing of Global Alliance of Marketing & Management Associations or be willing to join the Academy if the manuscript is accepted. Additionally, a manuscript should be submitted to ONLY one track.


The conference will accept papers and allow authors to decide whether to publish the complete paper in the Proceedings or to publish an abstract only. Upon acceptance, the author(s) agree to the following: (a) to release the copyright to the Global Alliance of Marketing & Management Associations unless choosing to publish an abstract only, (b) to return the manuscript (abstract) in correct format to the Proceedings Editor by the conference submission system, and (c) at least one author will present the manuscript at the conference and will pre-register as a condition for acceptance and publication. Proceedings guidelines, limitations, and restrictions will be sent to authors whose papers are accepted.


9. FOR MORE INFORMATION


ORGANIZING COMMITTEE CO-CHAIRS:

Prof. Eunju Ko (GAMMA President), Dept. of Clothing and Textiles, College of Human Ecology, Yonsei University, 134 Sinchon-dong, Seodaemun-gu, Seoul, Republic of Korea, ejko@yonsei.ac.kr, Tel: +82-2-2123-3109.

Prof. Jaihak Chung (KSMS President), Sogang Business School, Sogang University, Mapogoo Shinsoodong 1 Sogang University Sogang Business School PA hall, #708, Seoul, Republic of Korea, jaihak@sogang.ac.kr, Tel. +82-10-3361-6521.


GENERAL SECRETARY:

Prof. Kyung Hoon Kim, Executive Secretary, Global Alliance of Marketing & Management Associations, and Professor, Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea, stride@changwon.ac.kr, Tel: +82-55-213-3346.


PROCEEDINGS EDITOR:

Prof. Jeonghye Choi, Marketing Area, School of Business, Yonsei University, Seoul, Korea, jeonghye@yonsei.ac.kr, Tel: +82-2-2123-6575.


LOCAL ARRANGEMENT COMMITTEE:

Local Arrangement Committee Chair: 

Prof. Yerim Chung, School of Business, Yonsei University, Seoul, Korea, yerimchung@yonsei.ac.kr, Tel: +82-2-2123-2504.

Local Arrangement Committee Secretary: 

Dr. Jaehun Kim, College of Business, Changwon National University, superhero1212@gmail.com.


Assistants:

Assistant to the General Secretary: 

Qi (Jasmine) Jiang, College of Business, Changwon National University, 9 Sarimdong, Changwon, Gyeongnam, Republic of Korea,

gammajasmineqi@gmail.com, Tel: +82-(0)10-2123-2504.

Assistant to the Proceedings Editor: 

Yiling Li, Marketing Area, School of Business, Yonsei University, Seoul, Korea, liyiling525@yonsei.ac.kr, Tel: +82-10-8443-5539.


GAMMA CENTRAL OFFICE:

Global Alliance of Marketing & Management Associations

Changwon National University, 9 Sarimdong Changwon, Gyeongnam, Republic of Korea,

e-mail: gammacentraloffice@gmail.com

Tel: +82 2 2123 8361; Fax: +82 55 263 9096


CONFERENCE WEBSITE:

https://2021gfmc.imweb.me/